Glenn Bryce says Edinburgh's players want to grow closer to the club's support after a change of coaching staff and stadium.
Edinburgh will play their home games at Myreside for the next three seasons, with selected matches at the national stadium at Murrayfield.
Former Edinburgh head coach Alan Solomons warns South African teams joining the Pro12 would be at a "distinct disadvantage".
Scotland prop Allan Dell and South African lock Anton Bresler extend their contracts with Edinburgh.
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